Advanced Article Marketing Skills
Now that you have a number of articles under your belt and have a grip on primary techniques for promoting them, it's time to take a step up and deal with a few advanced article marketing skills. These activities can take your article advertising efforts to a totally new level:
1. Approach editors directly.
Once you've demonstrated your very own capacity to put out high-quality articles on a consistent basis, it is time to see if you can bypass the middleman (the article directories) and supply regular content material to a newsletter, blog, or website. Find editors of publications or information sites in your niche. Pull together a short list (with hyperlinks) to some of your favourite pieces that might be appropriate for their audience, and email them a brief note introducing yourself, presenting the hyperlinks to your own materials, and asking if they'd be interested in getting regular, unique content from you for publication. The benefit for them is that they know they can count on high quality content material that isn't appearing somewhere else on the Internet; the advantage to you is that you could reach a target market on a regular basis, thereby compounding the "expert" effect.
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2. Include applicable keywords and phrases.
Key terms are words or phrases that a possible reader would use in an online search engine to search for info on a specific topic. By using key words, you will have a higher chance of somebody being linked to your article from an internet search engine, therefore potentially increasing the traffic to your site.
The key to keywords and phrases (pun intended) is to think exactly like your reader would think. For instance, if you wish to draw people to your handmade greeting card website, you may want to include keywords and key phrases in your article and title like:
greeting cards
greeting card use
giving greeting cards
occasions to give greeting cards
selecting greeting cards
handmade birthday greeting cards
anniversary greeting cards
While keywords are no guarantee that your article would become the number-one rated link on Google, it's going to certainly help individuals find you in the huge wasteland of the Internet.
3. Re-use your articles in other media formats.
After getting a bunch of targeted articles, re-use them by recording them as audio or video and releasing them all over the web. Some people just respond more easily to other forms of communication, so by offering many media types, you increase your reach. It is just one more method you can connect with your target market in the way they prefer.
Article marketing is a rich and complicated approach for drawing your audience to your own site. There are several different methods to continue to market your articles that you could spend all your time discovering new techniques to leverage the work you've already created. The very best part is, there's something for everybody!
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